Mr. & Mrs. Mohammad Amjad & Adnan Shafqat decided to continue the family traditions of farming and transformed GR Farms into more than just a land holding for producing crops and fruits. With his exceptional knowledge and experience, Mr. Amjad implemented new procedures, process and concepts that he learned from across the world and developed GR Farms into a proactive facility over a period of last 10 years, which involves growing crops on raised beds using Drip Irrigation System, incorporation of Solar panels to meet the growing demand for electricity and Tube wells, Biogas production and harvesting fresh fruits. Hence, the farm is run on solar energy, along with biogas produced in three biogas pits to meet the day to day demands.
GR Farms formed joint venture with Curatives Consulting in 2018 and during last 5 years GR Farms stepped onto a new path for Product development, branding, marketing along with the introduction fresh dairy products such as pasteurized milk, yogurt and Cottage Cheese. State of the art pasteurizing facility was established on farm in 2019 for production and packaging of fresh pasteurized milk. Consumer driven marketing strategies were developed and farm was transformed from a generic farm into an organic, adventure facility and beyond.
A food management company was incorporated by the GR Foods in 2019. Mr. Adnan is leading the marketing & strategies to reenergize the farms services into multiple domains such as product branding and marketing at small scale farm level, converting fresh milk into pasteurized fresh milk and branding it into GRAS Milk, Yogurt and Cheese. Branding and supply chain management across the board from milk extraction at parlor, pasteurizing, packing and delivery to the end customers at their homes while maintaining cold chain. Development of GR Farms Market & Tours, GR educational tours, GR Market web presence and mobile application for online ordering and purchase. Multiple Agri tours and family events are organized on monthly basis.
Mr. Razi Uddin Farooqi is responsible for overseeing the Administration office, food safety and allied operations. as well as the GR Farms Market & Tours, GR Farms educational tours and events.
Currently, GR Farms is growing on over 100 acres, including mature green and ripe table varieties of grapes, peaches, apricots and oranges, along with other fruits etc. Other produce grown by GR Farms include garlic, wheat, tomatoes, pumpkins, cucumbers, peppers, maze, sugarcane, Reddish, Broccoli and other vegetables. In addition to growing fruits and vegetables, we grade, pack, and ship our fruits across the local markets. Fruits and vegetables grown on GR Farms are also sold at our neighboring markets and in the fruit and vegetable market of Islamabad.
At GR Farms, our fruit season typically lasts from late March until early July. We offer school tours that teach students how we grow crops fruits and manage Dairy farm. We also offer weekend events that provide fun and entertainment for the entire families.
Throughout our history, GR Farms and our team has adapted to keep up with technology and the ever-changing demands of consumers while keeping farm operation viable as far as possible. In a day when we see many family farms having to sell out, we are more determined than ever to ensure the future of GR Farms and its more than 20+ team members (during peak season).